Hope on the Menu: Local mental health charity and Chirk-based café join forces to raise
awareness and combat stigma. Wrexham-based mental health charity, Advance Brighter Futures (ABF), and social enterprise café, Caffi Wylfa, have teamed up to tackle stigma head-on, raising awareness around mental health within the community.
The partnership kicked off with suicide prevention training hosted by ABF at the Caffi Wylfa site
in early April, which was delivered to community members working and living in the Chirk area.
ABF, founded in 1992, supports hundreds of people each year with their mental health. ABF are
a safe space for anyone experiencing poor mental health, offering a mixture of one-to-one
services - such as lifestyle coaching and counselling – along with wellbeing group activities,
self-advocacy groups, and parent support groups. They also use their expertise to deliver life-
saving awareness training to local organisations and businesses.
Zoe Whitehead, Business Development Officer at ABF, says: “We’ve got 32 years of experience
under our belt of supporting the local community and we pride ourselves on being a caring
organisation. When it comes to mental health, we know there isn’t a magic wand - but we listen
to, genuinely care about, and believe in people. We’re passionate about what we do and we’re
always looking at ways we can do more to help with spreading awareness and tackling the
stigma around mental health.”
Enter Caffi Wylfa, a social enterprise and local café in Chirk. More than just a café, Caffi Wylfa
embodies the spirit of giving back, channelling thousands of pounds each year into local
charities and community groups. Their ethos of reinvesting profits into both their establishment
and the community sets them apart as a true force for good.
Nestled on Castle Road in Chirk, Caffi Wylfa enjoys a prime location just a stone's throw away
from the World Heritage site of Pontcysyllte Aqueduct and Canal. While its proximity to the
historic landmark makes it an ideal pitstop after a leisurely stroll, Caffi Wylfa have first-hand
experience of the effects that poor mental health can have on individuals, families, and the
community as a whole.
Caffi Wylfa’s Director of Finance and Operations, Brian Colley, talks of that experience, “The
employees and directors are aware of the impact of poor mental health and the devastating
effects it can have on the local community. It’s this that has been the driving force at Caffi Wylfa,
along with Chirk Town Council, to investigate what we could do to help.”
Zoe and Brian first met at the inaugural Wrexham Business and Community Awards (WBCA), a
celebration of local excellence and social impact and hosted by BBC presenter and sports
reporter, Jason Mohammad. It was here that Caffi Wylfa won Social Enterprise of the Year, a
testament to their dedication to making a difference. The WBCA raised a whopping £20,000 that they donated to their carefully selected chosen charities, which included Advance Brighter
Futures. Once the awards had been dished out, the dance floor came alive and business cards were exchanged, setting the stage for an exciting partnership ahead.
Zoe says, “It’s been a pleasure to meet Brian and the team at Caffi Wylfa. We soon realised after meeting, that we both have a commitment to doing our bit and raising awareness around
mental health. At ABF, we’ve been delivering training for almost 10 years, and with Caffi Wylfa’s
understanding and care for their local community - as well as their high footfall of over 70,000
visitors a year - it seemed a no-brainer that we should partner up and see what we could do
together to raise awareness within the community of Chirk and beyond.”
This work has already begun with the first suicide awareness training delivered to community
members in Chirk, funded by Caffi Wylfa and Chirk Town Council. The training equips people to be more alert to someone with thoughts of suicide and better able to connect them with further help. Using a simple yet effective model, the training empowers everyone to make a difference. With over 120,000 people attending the programme each year worldwide, it’s the world’s fastest-growing suicide awareness training course. The training is for everyone and can be delivered at a community level - meaning your neighbour, the local walking group, or the person serving you at the local café can all be trained and learn the basic skills in how to reach out to someone and help them keep safe.
Brian Colley says, “On behalf of all the attendees, I’d like to thank Advance Brighter Futures.
We’re now all better informed and trained to identify and help someone who is having a hard
time with their mental health. We’re already looking into how we can raise more awareness in
the community, and for even more people to attend another course in the near future.”
Zoe expresses her thanks, stating, “We're truly grateful to the Wrexham Business and
Community Awards, not only for the vital funds raised, but for bringing ABF and Café Wylfa
together. The collaborative partnership formed that evening with Brian and the team has helped
us make strides in suicide prevention within our community, which is truly invaluable. It’s
wonderful that Caffi Wylfa and Chirk Town Council are dedicated to the cause, helping us to
bring this training to the community, and we’re looking forward to continuing this vital work to
strengthen suicide prevention, and exploring how we can keep raising awareness across
Wrexham and beyond.”
For more information on training with Advance Brighter Futures, or to find out more about the
support they provide, you can visit their website www.advancebrighterfutures.co.uk or email
them on info@abfwxm.co.uk.
If you, or someone you know, need immediate support, there are helplines available who can
offer 24/7 support and advice:
Samaritans
Call 116 123
C.A.L.L Helpline
Call 0800 132 737 or Text 81066
NHS 111 Mental Health Support
Call 111 and select option 2
Shout
Text 85258
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